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  <url>
    <loc>https://www.elizabethbgriswold.com/my-work</loc>
    <changefreq>daily</changefreq>
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  <url>
    <loc>https://www.elizabethbgriswold.com/my-work/longform-content</loc>
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  <url>
    <loc>https://www.elizabethbgriswold.com/my-work/b2b-banking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-05</lastmod>
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      <image:title>Portfolio - B2B Small Business Banking Campaign</image:title>
      <image:caption>Print Ad. Suggested for local business journals, like the Charlotte Business Journal and local newspapers, as well as national business journals, including the Wall Street Journal.</image:caption>
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      <image:title>Portfolio - B2B Small Business Banking Campaign</image:title>
      <image:caption>Clickable Banner Ad. Suggested on local news and business websites, including Axios.</image:caption>
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    <image:image>
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      <image:title>Portfolio - B2B Small Business Banking Campaign</image:title>
      <image:caption>Clickable Banner Ad. Suggested on local news and business websites, including Axios.</image:caption>
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    <image:image>
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      <image:title>Portfolio - B2B Small Business Banking Campaign</image:title>
      <image:caption>Direct Mail. Work with local bankers to identify local businesses, and customize business names on the "To" line.</image:caption>
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    <image:image>
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      <image:title>Portfolio - B2B Small Business Banking Campaign</image:title>
      <image:caption>Direct Mail. Work with local bankers to identify local businesses, and customize business names on the "To" line.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - B2B Small Business Banking Campaign</image:title>
      <image:caption>Billboard. Suggested around interstate highways along the east coast.</image:caption>
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  <url>
    <loc>https://www.elizabethbgriswold.com/my-work/b2c-run-club</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-05</lastmod>
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      <image:title>Portfolio - B2C Local Business Campaign</image:title>
      <image:caption>Email for returning runners. We'll send this four weeks before training, playing on the theme, "You know the drill."</image:caption>
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    <image:image>
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      <image:title>Portfolio - B2C Local Business Campaign</image:title>
      <image:caption>Email for returning runners. We'll send this three weeks before training to runners who haven't yet signed up for spring training.</image:caption>
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    <image:image>
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      <image:title>Portfolio - B2C Local Business Campaign</image:title>
      <image:caption>Email for returning runners. We'll send this two weeks before training to runners who haven't yet signed up for spring training.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f922a78c857837097e483a/46545339-8ce8-41c8-aacd-0af5f7b8b744/Tri-State+Running+Company+-+Email+Newsletter+%282%29.png</image:loc>
      <image:title>Portfolio - B2C Local Business Campaign</image:title>
      <image:caption>Promotional email for new runners. We'll send this to people who sign up for our mailing list, stop by at trade shows, or visit us in store and who have not yet trained with the Tri-City Running Club Training Group!</image:caption>
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    <image:image>
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      <image:title>Portfolio - B2C Local Business Campaign</image:title>
      <image:caption>Banner ad for new runners. This would show up on sites based on location and searches for running shoes, nearby races, and 10k, half marathon, and full marathon training plans.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - B2C Local Business Campaign</image:title>
      <image:caption>Banner ad for new runners. This would show up on sites based on location and searches for running shoes, nearby races, and 10k, half marathon, and full marathon training plans.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - B2C Local Business Campaign</image:title>
      <image:caption>Printed flyer to be used around local businesses and gyms!</image:caption>
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  <url>
    <loc>https://www.elizabethbgriswold.com/my-work/fintech-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-05</lastmod>
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    <image:image>
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      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>Storytelling example. Audience: Employees, Investors, and Dealerships. Click the photo to read the interview I conducted with one of our dealer partners to tell his story. I've continued to grow this relationship, and we're working on more projects coming soon!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>Storytelling example. Audience: Employees, Investors, and Dealers. Click the photo to read this interview with one of our dealer partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f922a78c857837097e483a/0b42cbc9-7bc8-4c0c-a678-945e89df8a9c/fuelyourdealership.PNG</image:loc>
      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>Video advertisement for dealerships. The B2B audience I wrote for is concerned about driving more customer activity as the macroeconomic environment shifts. I wanted to showcase that the company not only provides innovative technology and the easiest financing experience in the industry, but we’re also industry experts and enthusiasts who are just as passionate about our dealer partners’ business goals as they are.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>Social media copy. Audience: Dealerships and Investors. When we have a big announcement, I create two to four follow-up posts to ensure as many people as possible see the post. This was the second in our series about our innovative B2B Loyalty program.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f922a78c857837097e483a/07ee502e-51d3-482e-8d1c-48e89d19ae6d/trivia.PNG</image:loc>
      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>Social media copy. Audience: Consumers, Dealers, Investors, and Employees. I started our Trivia series, which averages a 20%+ engagement rate! The series is engaging for our customers and dealerships, and it shares insights with our investors, business partners, and employees.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>Social media copy. Audience: Consumers, Dealers, and Employees. Featuring the team, industry experts, and customers demonstrates our involvement in and commitment to the industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f922a78c857837097e483a/63cc5181-e952-41a1-95ca-0b222a92bf5d/motocruiser.PNG</image:loc>
      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>I pitched our Instagram and Facebook strategies, and I’m working to grow those channels with 3+ posts a week. Audience: Consumers.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>Audience: Consumers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64f922a78c857837097e483a/a5ca835a-1cf3-4bec-ba3f-cfde1d39a42f/kawa.PNG</image:loc>
      <image:title>Portfolio - External Storytelling &amp; Website Copy</image:title>
      <image:caption>Audience: Consumers</image:caption>
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