Fintech Social Media, Storytelling, and Website Copywriting
At the end of the day, complicated products are made to help people. I approach all communications with this in mind. At my company, we use complex technology and AI to make lending faster, easier, and more accessible. Answering “what’s in it for me” for all of our end-users - both B2C and B2B audiences - makes these products relatable and approachable, helping me write more impactful, emotional content that inspires action and connection.
Storytelling example. Audience: Employees, Investors, and Dealerships. Click the photo to read the interview I conducted with one of our dealer partners to tell his story. I've continued to grow this relationship, and we're working on more projects coming soon!
Storytelling example. Audience: Employees, Investors, and Dealers. Click the photo to read this interview with one of our dealer partners.
Video advertisement for dealerships. The B2B audience I wrote for is concerned about driving more customer activity as the macroeconomic environment shifts. I wanted to showcase that the company not only provides innovative technology and the easiest financing experience in the industry, but we’re also industry experts and enthusiasts who are just as passionate about our dealer partners’ business goals as they are.
Social media copy. Audience: Dealerships and Investors. When we have a big announcement, I create two to four follow-up posts to ensure as many people as possible see the post. This was the second in our series about our innovative B2B Loyalty program.
Social media copy. Audience: Consumers, Dealers, Investors, and Employees. I started our Trivia series, which averages a 20%+ engagement rate! The series is engaging for our customers and dealerships, and it shares insights with our investors, business partners, and employees.
Social media copy. Audience: Consumers, Dealers, and Employees. Featuring the team, industry experts, and customers demonstrates our involvement in and commitment to the industry.
I pitched our Instagram and Facebook strategies, and I’m working to grow those channels with 3+ posts a week. Audience: Consumers.
Audience: Consumers
Audience: Consumers
As part of our site revamp process, I lead our copywriting and SEO strategy.
Click the image on the left to read our first revamped page, the Careers page! I was inspired by our motto, “Fuel your Lifestyle” in both the title and employee hashtag, #FuelYourCareer.